It’s photography on canvas prints and it’s the second edition that unfolded recently at the Emami-Chisel Art gallery. The photographer or artist: Sumantra Banerjee, managing director of CESC Ltd. Banerjee had brought home his first show of this art form in November 2009 at the same venue. The second show was titled Dream on Canvas and was open for viewing from January 13-15.

“The difference this time is that we have done bigger canvases. Mounted at the gallery were also custom printing canvases measuring 40 by 40 inches and rectangular ones up to 47 by 30 inches. In the last exhibition, the largest size measured 35 by 22 inches. And, the pieces sport zero pixellation. All the canvas prints have been procesed at HP’s global printing studio and are of archival quality,”" Banerjee told ET.

Incidentally, Banerjee’s pursuit has been partnered by HP and Nikon. Banerjee pointed to the shot of a tiger. “”You can see the iris of the eye and every whisker. So, my efforts have been focused on working on compositions which lend themselves to canvas for this interpretation. I have concentrated on the photography side, while HP has taken care of the printing services and development facets. The prints have been lacquered to protect them from dust and dirt,”" Banerjee remarks.

Banerjee has travelled across a vast space embracing diverse places like the North Pole, Alaska, the US, Russia, Greenland, Africa, Europe, India, Australia, Iceland, South America, the UK, Scotland, Patagonia, Brazil and Peru, among a few others. The areas the photographer covers are landscapes, waterscapes, wildlife, birds, flowers, architecture and ruins. “”I haven’t done China, Japan and New Zealand,”" said Banerjee.

“”But, I have moved the second exhibit to the next level, both in terms of size and geography. I’m bringing an art form to people, which they can put up in their interiors at a fraction of the cost compared to a painting,”" he comments. The 260 works in this exhibition carried tags between Rs 2,000 and Rs 42,000. “”Around 228 of the canvases were sold out,”" Banerjee informed.

Interestingly, the CESC MD, with the photographer’s eye, runs the Sumantra Banerjee Foundation and said that he donates a large portion of the proceeds from his shows towards charity. “”I cover my banner printing and framing costs, and give away the rest to religious and public institutions including healthcare. We have been blessed. Therefore, it’s time to do something for society. It’s payback time,”" Banerjee expressed with conviction.

brochure tri fold

The Logan County Commissioners’ meeting on Tuesday included the approval of an $800 funding request from the Logan County Lodging Tax Board to print new Overland Trail Museum brochure booklets.

Representing the Lodging Tax Board was Dave Conley.

A letter from museum curator Kay Rich to the commissioners said the last brochures were printed in 2008 and since that time the museum has added several attractions, including the Brickel Brothers Memorial Mural and the new High Plains Education Center.

Conley stated the brochures would be handed out a various hotels around Sterling, as well as the Visitors Center and the museum itself. The brochures are also distributed with packets from the Logan County Chamber of Commerce and are always available to any groups requesting them.

In her letter, Rich said she would like to explore ways to distribute the brochures to a wider audience in the future. She noted that at a recent conference she attended statistics were given that tourists visiting museums and other cultural attractions stay in the area 53 percent longer and spend an average of 36 percent more in the community they are visiting.

Signal Graphics printed the last brochure, which was a tri-fold, full-color brochure printed on very fine quality paper. The total bill for the custom printing was $681 for 5,000 brochures. In her letter Rich said Signal Graphics has indicated there would be a minimal price increase, with printing of the same number of brochure leaflet costing between $700 and $800.

Commissioner Debbie Zwirn asked who has the original design; Conley said Signal Graphics does. Zwirn then asked who will update the brochure tri fold, he said Rich would. There was discussion about whether three bids were needed, but since Signal Graphics already has the initial design and because it’s under $1,000, Zwirn said three bids were not needed.

In other business, the commissioners approved an agreement between Logan County and Justin J. Weber for use of the county right of way under C.R. 29.7 for a water line.

Printing Services are an essential component of most business’s day to day operations, especially when it comes to marketing and business growth.
Print Brokers are a proven approach to sourcing the correct quantity and quality of printing services which have become more accessible, complex  and powerful with the development of modern technology and communications.

As the needs of businesses grow, change or become more specialized, they require an integrated approach to marketing.  Print Brokers are uniquely positioned to deliver printing services backed by expert advice and responsive service.

Cairns Printing  consultant Charlie Rainger of Print Broker  Network has been providing business printing services to local and national businesses for over 15 years.  Charlie has a background and qualifications in business marketing (Otago University) and sees his role as a printing consultant as a way to deliver strategic and practical marketing campaigns to businesses who are looking to grow their customer base.  “Because we source our custom printing from hundreds of diverse printers, we are in a unique position to strongly negotiate on price, and quality, method and delivery.  We back this up with local in house custom graphic design, over 10 years local knowledge and marketing advice to ensure businesses get real valuable results for money from their printing and other promotional product campaigns.

In the last few years the rise New technology and online Global accessibility in printing has triggered major changes in the business printing services industry.  There has been a trend toward specialization. This increasingly means businesses will need to source their material from multiple printers or suppliers.  Print Brokers offer an efficient and economical alternative to chasing quotes from multiple printers, understanding the terminology and technology: instead you can concentrate on getting your message, design and marketing strategy right and leave the printing consultant to realize your vision in a quality printed product.

This is a trend played out again and again in online business: improved technology and increased choice offers substantial improvements in quality and price, but the average business owner isn’t in a position to assess either, the local printing consultant can cut through the confusion and source good quality printing at wholesale prices and let business owners get on with their own areas of expertise. This  puts business owners in a position of power where they can leverage the skills of the printing consultant in both knowledge, design, understanding the marketing, and in sourcing quality printing (booklet printing, leaflet print for example)  at a competitive price.

When a business opens it will inevitable need printing products to move on, like for example, business card printing and banner printing. Now, the thing is, there are companies that specialize in the printing of one or another. But that means dealing with two companies, different turnaround times, waiting for two different deliveries and so on and so forth.

And even though the quality of the final product might be what is being looked for and even exceed expectations, it would be better to deal with just one company, that’s why today, more and more printing services providers specialize in providing printing services for almost any printing product you can think of.

This represents an advantage because you can send them your materials, they’ll be kept and if you need a different product the company will not only have access to those previous materials, it’ll also have the color codes (pantone) for your corporate image, making sure that everything looks not just the same but also the way it should.

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If you are planning to market your business at an upcoming trade show and need to hand out marketing materials here are a few things to keep in mind.

Give Yourself Sufficient Time

Most companies come to us at the last minute and fail to realize the amount of time it takes to get a good brochure leaflet developed.

Development time varies, depending on the design firm as well as your expectations, but you should generally plan on three to four weeks for concept, design, copywriting, revisions and approval. This does NOT include time for custom printing your brochure. A local printing company firm will need about five to seven business days to complete your job. Add this to the time to finalize your design, and you’re looking at up to six weeks for a four-panel executive piece.

If you need to ship to a convention destination, be sure to factor in that time as well. If your company does all approval by committee it will take longer than if there are just a few people involved. If you have your final copy you will be in better shape than most, if not, you will need to add time for this process.

Your CustomersSmart companies will send a mailer to attendees letting them know that they will be at the conference, perhaps giving them the booth number or location. If there is a new product offering this is a good way to announce it or give a teaser. It’s easy to get a list of attendees, however most companies fail to capitalize on this.

If you are designing a new brochure for the trade show, make sure the mailer uses the same, or similar design. Similarly, if you have trade show booth, the design of your brochure should be similar to the look and feel of the booth. Everything should be similar in design so that when you see either the mailer, brochure, or booth graphics, there is an immediate visual tie in. Clients should be able to see it, and relate the look back to your company in an instant. If your materials all look different, it can confuse your customers and leave them with an uneasy or unsure feeling about your brand and your company.

Think Big First

When it comes to trade shows, bigger is better. You want potential customers to spot your brand from across the room and be able to read the copy from several booths away. If you think you might want banners or posters at the tradeshow, make that decision before you start design of your brochure. It’s always easier to design a trade show poster that will match your brochure than vice-versa. One reason: the designer can reduce the large image used in the banner printing or poster printing with no loss of quality, but as soon as you enlarge a small image, quality is lost. Plan ahead, be consistent, and think big!

We believe this is an initiative worth to follow, we need our forests to guarantee our survival in the next century, so, if those who use wood as their main resource are conscious about keeping our  forests alive and planting a lot to compensate what they consume, then let’s give them a hand.

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